Link Exchange ("Reciprocal
Link Exchange") is the practice of exchanging links with other
websites. There are many different ways to arrange a link exchange with
webmasters. The simplest way of doing it is to email another website
owner and ask to do a link exchange. Also visiting webmaster discussion
boards which offer a dedicated link exchange forum where webmasters
can request a link exchange be it of a certain category or open to anybody.
You place their link on your site, usually on a links page and the other
site in return will place a link back to you.
Link exchange has
been a long time practice by website owners since the beginning of the
WWW. In the last few years (after year 2000), this practice has gained
more popularity as search engines such as Google started favoring sites
that had more links in the rankings. This system was very accurate at
gauging the importance of a website when it first started, leading to
the popularity of Google.
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